SOFT SAVING: A CULTURAL SHIFT IN GEN Z FINANCE

Soft Saving: A Cultural Shift in Gen Z Finance

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: make steadily, save aggressively, get a home, and prepare for retired life. Yet Gen Z is coming close to cash with a fresh viewpoint. As opposed to concentrating exclusively on lasting buildup, this generation is focusing on equilibrium,

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